Premium, limited-supply wines at exceptional values; strict selection process; previous wine selections publicly archived on website; great, responsive customer service; flexible membership; great discounts on reorders; excellent discounts on reordering (up to 35%); referral bonus; gifts are beautifully packaged; if you request red-only shipments, you'll still get 2 different kinds of red wine
100% satisfaction guarantee; interesting bottles of red wine at a good value; encourages a lot of member feedback; friendly, helpful customer service is easily accessible by phone or live chat on website